Research
Part 1: Why you need a compelling story – and how to tell it
Practical guides
Effective leadership is essential for a successful employee engagement strategy. Leadership must be visible and empowering, and based on the provision of a strong strategic narrative, or story, about the organisation - where it has come from and where it’s going.
This guide explains why your organisation needs a compelling story and how to tell it.
Use the buttons below to navigate this guide, or scroll down for more.
Why you need a compelling story
Your organisation's journey and communication
What should your story include
Great leaders share the storytelling
![team work diverse office](https://www.rec.uk.com/476x476/2016/5530/4394/pexels-antoni-shkraba-5862323_-_teamwork.jpg)
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